Saifi Ismail – Group President – Yalla Group Limited. getty As smart devices have rapidly swept across the world, they’ve paved the way for innovative electronic games (apps for smartphones and tablets) and previously unheard-of entertainment platforms that appeal to people from all walks of life and backgrounds. As a result, the world is full of promising investment opportunities that digital entertainment startups can seize. In a nutshell, this is what the digital entertainment world is all about.